Sportradar introduces Playradar, merging sports data with gaming for global operators.

(AsiaGameHub) –   Sportradar Group AG (NASDAQ: SRAD), a top global sports technology firm that crafts immersive experiences for sports enthusiasts and bettors, has today unveiled the launch of Playradar—a specialized brand offering a fully integrated cross-vertical gaming ecosystem to operators worldwide. This marks the next phase in the growth of Sportradar’s iGaming division.

To spearhead this expansion, Sportradar has recently named Edo Haitin—ex-CEO of Playtech Live—to head its iGaming operations. Haitin brings over two decades of experience in iGaming management, live casino development, and executive leadership, bringing senior-level know-how to boost Sportradar’s iGaming growth trajectory.

Playradar will draw on Sportradar’s live and historical sports data as well as AV streams, paired with casino games, to develop one-of-a-kind, proprietary hybrid offerings that include:

• 24/7 Live Experience Hub – Players will get access to a game and a live stream to view at the same time on a single screen, merging sports watching and gaming for either casual engagement or real-money betting. This fosters a community and allows players to interact in real time, exchanging tips, game preferences, and reactions.
• Live & Historical Streaming Sports-Casino Hybrid Content – Turning real sports moments into interactive, event-based gameplay by combining live and historical sports streams with casino mechanics to produce cutting-edge hybrid gaming experiences. A live prediction tool will also be fueled by Sportradar’s real-time data.
• Premium iGaming Content – Virtual sports and a complete range of casino games—from slots and table games to arcade and crash titles—built to the highest quality standards to ensure a satisfying player experience.

Sportradar is uniquely placed to expand its iGaming business via its existing game studio, sports data proficiency, streaming capabilities, and global distribution network. The company’s marketing, customer acquisition, and retention technologies use deep insights into player behavior across both betting and iGaming sectors, strengthening Sportradar’s partnerships with sportsbook and casino operators around the globe. Since most of Sportradar’s clients already operate in both areas, iGaming is a logical channel to drive long-term revenue and player lifetime value alongside betting services.

Playradar will operate solely in regulated markets, with responsible gaming practices and integrity woven into every product it offers. Game launches are planned throughout 2026, starting with a rollout in the UK, North America, and Latin America. The complete product lineup will cover classic table games, arcades, slots, and virtual sports.

Carsten Koerl, Founder and CEO of Sportradar, said: “iGaming is a natural and scalable extension of our business, and a strategic boost to our long-term growth plan. Playradar’s content is designed to enable optimized cross-selling between sports and casino sectors, helping operators boost player value and session duration at a time when engagement and retention are critical for operational sustainability. With Edo, we have an experienced, proven industry leader to steer the business forward, backed by a passionate and committed team.”

Edo Haitin, EVP of iGaming added: “By combining our unmatched expertise in sports data and live streaming with a proven history of product development, we aim to create hybrid content and gaming experiences that tap into the growing popularity of sports-casino consumption. We’re uniquely positioned to smoothly merge live and historical sports events, innovative gaming mechanics, and casino content—and we have the edge of being able to distribute games to an already licensed set of operators. I’m extremely excited to further strengthen our iGaming business through Playradar and grow it into a leader in iGaming content, using Sportradar’s existing resources and the highly experienced, skilled team already on board.”