Behind The Gloves Establishes Advisory Board to Propel Its Next Phase of Growth

(AsiaGameHub) –   Leading industry figures Michael Brady, Rob Fell, and Katie Byers join the advisory board of the fitness and wellness organization

Behind The Gloves, a purpose-focused fitness and wellness initiative, has established an official Advisory Board—marking the start of its shift from event-based activities to a scalable, long-term business and community.

The organization aims to foster stronger communities via boxing, fitness, and wellness-influenced training and discipline, offering well-received early-morning sessions at industry events that invigorate teams and create a tangible social impact.

The establishment of the Advisory Board is the next key milestone in Behind The Gloves’ growth strategy, with these industry leaders bringing extensive expertise to propel the organization’s expansion into new verticals, including corporate wellness programs, brand collaborations, and upcoming digital products.

Michael Brady—Founder and Chairman of Bede Gaming, as well as Chairman of Connexus Group—brings a wealth of experience in building and scaling thriving businesses.

He is joined by Rob Fell, CEO of RiskCherry, who provides robust expertise in regulatory strategy, commercial growth, operations, product development, and market positioning; and Katie Byers, former Senior Vice President of People and Capability at Light & Wonder, who has guided organizations through major transitions, developed talent strategies, and built purpose-driven, high-performing teams.

This next phase of development will enable Behind The Gloves to remain a ‘business for good,’ with a pledge to reinvest a portion of its profits into community projects and charitable efforts.

Lee McFarland, Founder of Behind The Gloves, said: “The formation of our Advisory Board underscores Behind The Gloves’ dedication to building a robust business that can expand globally and reach more people than ever.

“We’re excited to welcome Katie, Rob, and Michael to the Board and are eager to harness the distinct energy of our industry to support worthy causes and deliver accessible activities for all fitness levels on a broader scale.”