Honoré Gaming collaborates with Smartico to embed CRM and gamification solutions

(AsiaGameHub) –   Honoré Gaming has entered into a partnership with Smartico, a provider specializing in CRM automation and gamification, to incorporate Smartico’s CRM tools into Honoré Gaming’s online sportsbook platform, as both companies announced.

Honoré Gaming stated that the integration aims to enhance player engagement and retention and will be rolled out across its primary markets in French-speaking Africa and Central America. The move comes at a time when the World Cup is set to expand this summer.

According to the firms, the integration of Smartico introduces automated and data-driven customer engagement features, including customizable CRM capabilities and gamification elements, to support operators utilizing the Honoré Gaming platform.

Christophe Casanova, CEO of Honoré Gaming, remarked: “Smartico’s CRM solution plays a vital role in our mission to better serve our operators and end users. Our partners can now deliver data-driven customer experiences that boost player lifetime value ahead of a major World Cup season. The incorporation of Smartico’s AI-powered technology marks a significant milestone for Honoré Gaming, enhancing its analytical capabilities and reshaping how the platform interacts with players.”

Betina Todorova, Partnerships Manager at Smartico, commented: “We are confident that combining our AI-driven technology with Honoré Gaming’s platform will bring substantial benefits to operators. Collaborating across African and Central American markets will support local partners and lead to more engaging experiences for players.”