Kwiff selects RavenTrack as primary affiliate tracking provider

(AsiaGameHub) –   Sports betting operator Kwiff has selected RavenTrack to serve as its lead affiliate tracking partner, aiming to enhance reporting and supervision within its affiliate operations.

According to the firms, the collaboration involves Kwiff adopting RavenTrack’s platform-as-a-service technology to improve the “efficiency, accuracy, and transparency” of its affiliate initiatives.

Kate Scowen, RavenTrack’s sales and growth manager, remarked: “It was evident from our initial discussions that Kwiff required more than a simple tracking tool; they sought a partner capable of aligning with their strategic goals and high ambitions. We are honored to have been selected by Kwiff following a rigorous selection process, and I am delighted to have played a role in establishing this alliance.”

Jack Milner, campaign manager at Kwiff, stated: “RavenTrack has an excellent reputation and a proven history in the iGaming industry. Our collaboration has begun exceptionally well thanks to their supportive and talented team, and I anticipate a successful, long-term relationship.”

Kwiff noted that this partnership aligns with its growth strategy in the UK and abroad, with RavenTrack providing the necessary framework to handle affiliate data and maximize return on investment for the sector.