(AsiaGameHub) – The Mill Adventure has introduced BetCentury’s first casino brand, FunkySpins.com, to the Swedish market as part of a partnership focused on rolling out more brands in the regulated space.
The companies noted that this launch is the first in a series of planned initiatives through their collaboration with BetCentury—an operator group founded by Henrik Tjärnström, the former CEO of Kindred.
The Mill Adventure stated that BetCentury is using its turnkey platform, which includes SmartLobbies, personalization tools, and real-time business intelligence. The supplier also emphasized that its platform complies with Swedish regulatory requirements and aligns with Spelinspektionen’s standards.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins alongside BetCentury further solidifies our position in Sweden and showcases the flexibility of our platform in highly regulated markets.
“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalization, automated lobby management, and real-time data insights within a fully compliant framework.”
Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins via The Mill Adventure’s robust platform gives us the strong technological foundation we need to effectively bring our vision to market.
“Their platform allows us to act fast, continuously refine the player experience, and scale with confidence in a competitive, regulated environment.”
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.