Xace appoints Lahcene Merzoug as first member of new advisory board

(AsiaGameHub) –   Xace has named Lahcene Merzoug the initial member of its recently established advisory board, as the company aims to expand further within the regulated iGaming industry.

Merzoug is a serial entrepreneur and investor in the iGaming space, with stakes in both operator and affiliate businesses. He also co-owns iGaming NEXT and serves as Owner and Chairman of PressEnter Group, a Malta-based casino operator. According to Xace, he will assist the company in refining its strategic priorities and entering key gaming markets.

“A number of the businesses I hold shares in are actually Xace clients, and I was—and still am—a big admirer of their product long before I was invited to join the advisory board,” stated Merzoug. “In a market where many providers try to force generic financial services onto gaming businesses, Xace stood out for having a roadmap that fits the enterprises I’m involved with and an offering truly built around the realities of this industry.

“Accepting the invitation to join the advisory board was an incredibly easy decision because I believe in the brand’s direction and the strength of what it offers operators today. Xace solves real problems for the sector by combining industry understanding, operational practicality, and ambition in the right way. It’s exactly the kind of company that’s shaking up the sector and proving there’s a better way to serve it.”

Xace CEO, Megan Easey, said the appointment supports the company’s focus on financial solutions for gaming operators. “Lahcene’s acceptance of our offer to join us is a strong endorsement of our approach,” commented Easey. “Xace was created for the gaming industry from day one, not adapted to it, and that matters greatly when operators need a partner that understands their structure, pace, and the realities of operating across multiple jurisdictions.

“As we continue to grow, we’re focusing on making life easier for gaming businesses through robust infrastructure, practical integration capabilities, and high-quality support. Bringing in experienced industry leaders like Lahcene is a vital part of that journey and aligns perfectly with the authority, voice, and character we’re delivering to the space.”

Xace said it expects to announce additional advisory board appointments “in due course.”