AGS expands slot sales strategy team with three new executive hires

(AsiaGameHub) –   AGS has brought on three gaming industry executives to strengthen its commercial slot sales strategy and operations team. John McColl has been appointed Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS stated he will develop a data-driven approach to mapping the company’s total addressable market (TAM) to uncover new opportunities. With more than 30 years of experience in casino operations, gaming technology, and enterprise B2B sales, McColl previously held roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.

Morton will concentrate on customer synergy and strategic alignment, streamlining internal sales processes, and broadening enterprise sales opportunities, according to the company. He most recently served as Senior Vice President at Marker Trax and Koin, where AGS noted he led commercial strategy, pricing, and enterprise contract execution for operators including Boyd Gaming, Golden Entertainment, and Penn National.

Rosenberg will manage commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. With nearly 20 years of experience across product, commercial, and enterprise strategy roles, he brings senior leadership expertise from Aristocrat and Everi. Rosenberg began his career at WMS, which was later acquired by Scientific Games, and has held various roles spanning operations, strategy, and commercial functions.