Edge Marketing Institute launches G.A.M.E B2B gaming marketing leadership programme

(AsiaGameHub) –   Edge Marketing Institute, a specialized training provider focused on marketing leadership in the gaming industry, has launched alongside its flagship program, G.A.M.E (Gaming Advancement in Marketing Excellence), the organization announced.

The institute describes G.A.M.E as a structured marketing leadership program designed for senior marketers in B2B gaming. Edge Marketing Institute notes the program aims to help these professionals build commercial leadership capabilities, as gaming businesses increasingly expect marketing teams to contribute to revenue and growth.

Edge Marketing Institute was co-founded by Paul Rees and Gerhard Sagat. According to the institute, the G.A.M.E program features 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organizational influence.

Paul Rees, Co-Founder of Edge Marketing Institute, said: “The gaming industry has talented marketers across the board, but too many have had to learn senior leadership on the job without structured development or exposure to broader marketing best practices.
“This isn’t a talent issue; it’s a structural one.
“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence, and influence—so marketing becomes a true driver of growth rather than just a delivery function.”

The program launched with WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming more commercial and strategically important.
“Helping marketing leaders better align marketing with business growth, commercial objectives, and long-term industry development benefits the wider gaming ecosystem—which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”

Edge Marketing Institute states that G.A.M.E is delivered online and on-demand, targeting CMOs, Marketing Directors, Heads of Marketing, and senior commercial marketers working in B2B gaming businesses. The program includes 10 leadership masterclasses, strategic frameworks and decision models, downloadable templates and guides, practical business-focused tasks, and lifetime access to course materials, the institute added.